COFFEE & HOSPITALITY FOR TRADE SHOWS
Give visitors a reason to stay at your booth.
At a trade show, everything revolves around attention, contact and the quality of the conversations. Good coffee helps. Not because a cappuccino brings in a lead on its own, but because a professional coffee bar creates a natural meeting point where visitors are happy to stop.
Jeroen’s Espresso combines coffee with hospitality. Jeroen welcomes visitors, makes the coffee and, where useful, brings in someone from your team. Your stand stays welcoming and well kept, while your colleagues can focus on customers and prospects.
Still from our own video: Osbit event, Rotterdam (March 2026).
From passer-by to conversation.
This is how a coffee bar works on your stand, from the first smell of fresh coffee to your logo on the cappuccino.
Draw visitors in
Why coffee works on a stand
The smell of fresh coffee and the sound of a grinder stand out in a busy hall. As soon as people stop at the bar, there is room for a conversation. That makes the coffee bar an easy way to keep visitors on your stand for longer.
Make them welcome
Hospitality as an extension of your team
On a trade show floor a barista is more than a supplier. Jeroen stands right among your visitors and is often one of the first people they speak to. That is why presentation, pace, hospitality and fitting in with your stand team matter.
Show your brand
Your brand in every cup
Want the coffee to be part of the brand activation? The coffee printer can place a logo, slogan or campaign image on the milk foam. Branded cups are also possible when agreed in advance.
More about the coffee printer
Stills from our own videos: Osbit event, Rotterdam (March 2026).
International experience
Jeroen’s Espresso works at trade shows and conferences in the Netherlands and elsewhere in Europe. Recent examples include Breakbulk in Rotterdam, Infosecurity Europe in London, FESPA in Barcelona and Interzoo in Nuremberg.
Where we did this before.
View all projects
Interzoo
Beaphar · NürnbergMesse, Germany
FESPA
EFKA / Texo Trade Services · Fira Barcelona, Spain
Infosecurity Europe
Rubrik · ExCeL London, United Kingdom
Breakbulk Europe
Torcargo and Longship Group · Rotterdam Ahoy, the Netherlands
Optional additions
Request a quote-
01Branding
Logo on the cappuccino
With the coffee printer, a suitable image can be placed on the milk foam of a cappuccino or another milk drink.
Read more -
02Branding
Branded cups
Branded cups are possible when agreed in advance.
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03Alongside the coffee
Tea
A complete hospitality set-up takes guests who prefer tea into account.
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04Something extra
Sweets
From a small biscuit next to the espresso to a more generous sweet addition during an event: suitable treats can be added to the coffee service by arrangement.
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05Hospitality
Espresso Martini
Espresso Martini or other additional hospitality, only when agreed in advance
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06Busy stand
Extra barista
Extra barista(s) when available and suited to the visitor flow
Jeroen was een echte meerwaarde voor onze beursstand! Niet alleen zorgde hij voor heerlijke koffie, maar hij bleek met zijn proactieve houding ook een echte toevoeging aan ons team op de stand. Kortom, zoek je een barista die niet alleen topkoffie serveert maar ook echt bijdraagt aan je merkbeleving op een beurs? Dan is dit degene die je wilt hebben!
Tell us about your trade show.
The trade show, the show days and an idea of your stand are enough to start. You will receive a tailored proposal.