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Reading on coffee at events.

Practical articles about coffee, baristas, trade shows, event coffee catering, equipment and hospitality.

Detail of a professional espresso machine with cups stacked on top

2 min readBarista for trade shows

10 reasons to hire a barista for your trade show booth

Trade shows are built around conversations. You invest in the stand, the team, travel and visibility because you want to meet the right people. A professional coffee bar does not create…

  • 1 min readHire a barista on location

    What is the difference between coffee and a barista?

    Coffee is the product. A barista is the person who understands how to turn that product into a consistent drink. Excellent beans alone are not enough: grind size, dose, extraction,…

  • 1 min readHire a barista on location

    10 reasons to hire a barista on location

    A coffee station can simply provide drinks, or it can become part of the event experience. A professional barista turns it into the latter.

  • 1 min readOffice barista & coffee bar

    Turn office coffee into a real hospitality moment

    Jeroen’s Espresso once used the idea M.O.K. — Monday Morning Coffee. The principle is still useful, even if the event happens on a Wednesday afternoon.

  • 1 min readBarista workshop on location

    Why the coffee grinder matters more than most people think

    Espresso machines get most of the visual attention, but the grinder is just as important. It controls the particle size of the coffee and therefore how easily water can move through the…

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